Apr 27 2020

The research group of Niigata University’s Associate Professor Nobu Shirai of the Faculty of Humanities, graduate student Lisa Kondo of the Graduate School of Modern Society and Culture and Associate Professor Tomoko Imura of the Faculty of Human and Social Studies at Japan Women’s University demonstrated for the first time through an experiment how visual AR information affects child behavior. The results demonstrated that a human-like character displayed by AR had a significant effect on child behavior, whereas the same AR character had no effect on adult behavior. This means that even AR information less affective to behaviors of adults will have some impacts on behaviors of children. The researchers said that the sensitivity to AR information may be differ among individuals in different ages, and that developing AR content tailored to the recipient age will be necessary. The research was published in Scientific Reports, an online academic journal of Springer Nature on April 22, 2020 (UK Standard Time).

Publication Details

Title:?Effects of visual information presented by augmented reality on children’s behavior

Journal:?Scientific Reports

Authors:?Nobu Shirai, Lisa Kondo, Tomoko Imura

DOI:?10.1038/s41598-020-63820-z